Customizable Loyalty Platform

LOYAX is a powerful loyalty management platform which is designed to build and maintain comprehensive loyalty programs. It covers all aspects of customer profile management, loyalty management, customer engagement and communication, comprehensive reporting tool and mobile customer experience.

Enterprises receive a competitive marketing tool that blends loyalty programs management, analytics and reporting tools, backed with new technologies that help them outperform competitive brands, and increase customer loyalty, brand engagement and satisfaction. LOYAX enables companies to create their own unique loyalty programs and provide high-scale and very personalized loyalty solutions to their customers.

Some of the competitive advantages of LOYAX are:

  • White-label solution
  • Scalable solution
  • High level of customization
  • Coalition program support
  • Location-based services
  • Innovative technologies (beacons, receipt scanning, offline mode, etc.)
  • Social media integration
  • Integration with 3rd party systems (ERP, CRM, POS Systems, Bank Systems, BI Tools, etc.)


Loyalty management systems apply to any type of markets – mass, niche and verticals. Advanced loyalty platforms provide vendors with customer analytics and customer experience data, to better understand and unlock the customer wallet. Digital retailers can also benefit using them for customer segmentation and campaign management.

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